Electric toothbrushes have always attracted a large number of consumers by efficient cleaning, reducing damage and convenient operation, which is called "lazy patent 」. So far, electric toothbrushes have existed for more than 60 years and have derived more new products, including acoustic toothbrushes, ultrasonic toothbrushes and electric spray toothbrushes. Although the sales volume and output of electric toothbrushes are gradually increasing, the corresponding price remains high. Little Electric toothbrush Why is it so expensive?
1, Manufacturing cost
The retail price of manual toothbrushes in China is generally about dozens of yuan, while the retail price of electric toothbrushes is as high as 100-800 yuan, and some foreign products even reach thousands of yuan. For example, the entry price of the famous brand Philips electric toothbrush is 380 yuan, and the most expensive electric toothbrush is priced at 2999 yuan.
The technical principle of electric toothbrush is to use high-speed vibration movement to drive the brush head to rotate or vibrate, thus achieving the effect of tooth cleaning. Standard accessories of ordinary electric toothbrushes include toothbrushes, brush heads, charging wires and packing boxes. The cost of the standard version of the electric toothbrush set is about 50-60 yuan, and the highest cost can rise to about 170-180 yuan according to different materials and processes. However, the mainstream price of electric toothbrushes on the market generally fluctuates between 100 and 200.
2, Cost profit of parts
According to relevant sources, the cost of domestic electric toothbrushes is generally about 50-180 yuan. If the brand premium is not considered, the electric toothbrush with a cost of about 70 yuan can be sold for more than 100 yuan, and the electric toothbrush with a cost of about 100 yuan can be sold for more than 200 yuan. If there is a big brand influence, then the electric toothbrush with a cost of more than 100 yuan can also be sold for more than 300 yuan or even more than 700 yuan.
Some electric toothbrush brands continuously introduce new functions, such as sterilization, Cup charging, Bluetooth, etc. However, these functions are not technically difficult, and are also dispensable for consumers and have no practical use. Every time some additional functions are added, the price of electric toothbrush will increase accordingly. For an electric toothbrush of more than 1,000 yuan and an electric toothbrush of about 300 yuan, the production cost is only about 40-50 yuan.
3, Pricing factors
The selling price of electric toothbrushes is affected by many factors, including cost, additional functions, brand premium and market competition. Each product has a basic cost, which is the basis of product pricing, and the cost of electric toothbrush includes raw materials, manufacturing, packaging, transportation, publicity and other aspects. In addition, some big brands of electric toothbrushes contain many additional functions, and the corresponding pricing will also be improved.
In general, ChinaThere is still more room for development in the future.