Water Flosser Market Size, Share & Trends Analysis Report

Date:2021-07-08 14:25

Report Overview

The global water flosser market size was valued at USD 806.52 million in 2018 and is estimated to expand at a CAGR of 4.7% from 2019 to 2025. A water flosser can be used to effectively clean dental implants, crowns, bridges, and veneers. Rising awareness about oral care will boost product demand in the market.

U.S. Water Flosser Market


Increasing consumption of tobacco products and cases of oral health issues will boost market growth over the forecast period. According to the Centers for Disease Control and Prevention (CDC), in 2016, more than 90% of adults in the U.S. had cavity issues. Dental diseases are primarily caused by the accumulation of food remains, due to which plaque builds up between teeth.

Water flosser aids in the prevention of such issues. In addition, the rapidly expanding medical tourism market across the globe will have a positive impact on market growth. Moreover, government support through different regulatory bodies has also resulted in increased awareness about interdental cleaning. The growing geriatric population across the globe will also support product demand.

Rapid urbanization and rising awareness about leading a healthy lifestyle are also projected to support market growth. Increased tobacco consumption in countries, such as China and India, has resulted in rising cases of dental problems, particularly tooth decay and gum diseases. Thus, the rising demand for dental procedures is fueling the market growth. Rapidly expanding medical tourism sector across the globe will drive the market further.

Report Coverage & Deliverables

PDF report & online dashboard will help you understand:
  • Competitive benchmarking
  • Historical data & forecasts
  • Company revenue shares
  • Regional opportunities
  • Latest trends & dynamics
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Product Insights

Cordless products led to the global market in 2018. Increasing demand for feasible and portable electronic gadgets is supporting the demand for the cordless water flosser. According to clinical findings, these products are 93% more effective than string floss in reducing gum bleeding and 52% more effective in reducing gingivitis. The countertop product segment is also projected to witness significant growth from 2019 to 2025. These products have high water pressure, and a large water reservoir and are easy to use.

Application Insights

The dental clinic was the largest application segment in2018 and accounted for more than 55% of the global market share. Demand for professional dental care due to rising cases of oral diseases is the key factor in driving market growth. Moreover, the rising prevalence of diabetes, which increases the risk of periodontal diseases due to uncontrolled or improper glucose levels, will boost the segment growth further. According to the CDC, in 216, 84.6% of the U.S. population age 2 to 17 years have visited dentists.

Global Water Flosser Market


Home care application is projected to witness the fastest CAGR of 5.2% from 2019 to 2025 owing to increasing awareness about maintaining oral hygiene. Moreover, increased prices of dental treatments have supplemented the growth of oral irrigators in-home care, thereby augmenting the growth of this segment.

Regional Insights

North America is expected to be the largest market over the forecast period due to the growing target population and awareness about oral care and hygiene. Moreover, rising cases of gum diseases are projected to fuel the product demand, thereby boosting the market growth. Asia Pacific is projected to be the fastest-growing regional market on account of the rising geriatric population and increasing awareness about dental health.

Key Companies & Market Share Insights

Key water flosser manufacturers include Shenzhen Relish Technology Co., Ltd.; Hydro Floss; Water Pik, Inc.; ToiletTree Products, Inc.; Ginsey Home Solutions; Oral Breeze; Koninklijke Philips N.V.; Procter & Gamble; Aquapick; and S. C. Johnson & Son, Inc. These companies focus on product innovation to gain a greater share in the global market.

Water Flosser Market Report Scope

Report Attribute


Market size value in 2020

USD 862.7 million

Revenue forecast in 2025

USD 1112.5 million

Growth Rate

CAGR of 4.7% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million/billion and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, application, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; U.K.; Germany; China; India; Japan; Brazil

Key companies profiled

Shenzhen Relish Technology Co., Ltd.; Hydro Floss; Water Pik, Inc.; ToiletTree Products, Inc.; Ginsey Home Solutions; Oral Breeze; Koninklijke Philips N.V.; Procter & Gamble; Aquapick; S. C. Johnson & Son, Inc.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global water flosser market report on the basis of product, application, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Cordless

    • Countertop

  • Application Outlook (Revenue, USD Million, 2015 - 2025)

    • Hospitals

    • Dental Clinic

    • Home Care

  • Regional Outlook (Volume, Tons; Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • U.K.

      • Germany

    • Asia Pacific

      • China

      • India

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

Frequently Asked Questions About This Report

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Key questions answered by the report

As a professional manufacturer of electric toothbrush and oral irrigator / water flosser, Shenzhen Relish provides various types of electric toothbrush wholesale and OEM customized services. You can also wholesale water flosser from Relish at factory price. We can provide you highly competitive prices and look forward to working with you.

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