Electric toothbrush have always attracted a large number of consumers by efficient cleaning, reducing damage and convenient operation, which is called "lazy patent 」. So far, electric toothbrush have existed for more than 60 years and have derived more new products, including acoustic toothbrush, ultrasonic toothbrush and electric spray toothbrush. Although the sales volume and output of electric toothbrush are gradually increasing, the corresponding price remains high. Little electric toothbrush Why is it so expensive?
The retail price of manual toothbrushes in America is generally about a few dollars, while the retail price of electric toothbrush is as high as dozens or even hundreds of dollars. For example, the entry price of the famous brand Philips electric toothbrush is 60 USD, and the most expensive electric toothbrush is priced at 400 USD.
The technical principle of electric toothbrush is to use high-speed vibration movement to drive the brush head to rotate or vibrate, thus achieving the effect of tooth cleaning. Standard accessories of ordinary electric toothbrush include toothbrushes, brush heads, charging wires and packing boxes. The cost of the standard version of the electric toothbrush set is about 8-10 USD, and the highest cost can rise to about 20-30 USD according to different materials and processes. However, the mainstream price of electric toothbrush on the market generally fluctuates between 100 and 200.
According to relevant sources, the cost of electric toothbrush is generally about 20-50 USD. If the brand premium is not considered, the electric toothbrush with a cost of about 10 USD can be sold for more than 16 USD, and the electric toothbrush with a cost of about 16 USD can be sold for more than 33 USD. If there is a big brand influence, then the electric toothbrush with a cost of more than 16 USD can also be sold for more than 50 USD or even more than 100 USD.
Some electric toothbrush brands continuously introduce new functions, such as sterilization, Cup charging, Bluetooth, etc. However, these functions are not technically difficult, and are also dispensable for consumers and have no practical use. Every time some additional functions are added, the price of electric toothbrush will increase accordingly. For an electric toothbrush of more than 170 USD and an electric toothbrush of about 50 USD, the production cost is only about 7-10 USD.
The selling price of electric toothbrush is affected by many factors, including cost, additional functions, brand premium and market competition. Each product has a basic cost, which is the basis of product pricing, and the cost of electric toothbrush includes raw materials, manufacturing, packaging, transportation, publicity and other aspects. In addition, some big brands of electric toothbrush contain many additional functions, and the corresponding pricing will also be improved. Electric toothbrush manufacturers don't make much profit, retailers or brand owners make the most of it
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